Flower shop: business plan

Flower shops and benches have always been and remain one of the most frequented places. On the eve of the holidays, many people are eager to buy a beautiful bouquet from a good at florist Singapore shop for their friends, acquaintances and relatives, in order to make them happy on a happy day, presenting a small piece of beauty. Passing by these stores, we always feel a sweet fragrant smell and always a little slow down to take a long time to admire the beauty of the colourful floral composition.

That’s why the business in the field of flower shops is so popular. And in this article, you will find how to discover Singapore businesses and consider its stages of creation in more detail.

Idea and its transformation into a concept

After you have clearly aimed at opening your own flower shop and painted an approximate picture of your future business in your head, you need to go to the step of creating a concept. You need to think about what you want to surprise customers and how your store will differ from hundreds of others, because the competition in selling flowers is not a little. Think about whether you want to open a small stall where you can quickly buy a bouquet, or you want to create a large beautiful salon, a trendy boutique filled with flowers. It is recommended to arrange all these options in the order of your personal preference.

Competitors and evaluation of their business

As mentioned above, the competition in the flower business is quite high, so you will have to try hard to profitably stand out against hundreds of shops and stalls. For this, it is necessary to conduct a small statistical study, and it is advisable to conduct it independently, and not to try to find information on the Internet. Go around the shops of your city, evaluate what you like / dislike, and what even causes antipathy; you can interview customers in quiet stores; also at this stage it is necessary to begin to evaluate the price situation in the market.

Make a comparison table of stores with columns whose name can be: “Name”, “Store type (see the first item) “, “Location”, “Number of visitors”, “Quality of service” and “Notes”. The column with notes will contain your personal evaluation with the strengths and weaknesses of the competitors.

Where to place the store: in the centre or on the outskirts?

Now it’s time to move on to the details and determine the future location of the boutique. Again we return to our concept: if you still decide to open a trendy boutique, it is recommended to find a place in a quiet place and refuse to stay next to a nightclub or other noisy institution; stalls with flowers are better placed in frequently visited places (near the park, subway station, youth cafes, shopping centre or theatre). And, of course, do not forget about the comparative analysis of the shops of competitors. Do not take risks and have two flower shops nearby, choose new areas.

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